‘Every consumer has their go-to brands—the companies they will do business with again and again because of a trusted track record, great product and strong service. Every company wants to be a go-to brand, only about one-third of them reach that status.’ BARE shares an article by Blake Morgan for Forbes on the connection and progress for customers of the future.
‘Some clients firmly believe that passively collected data are a better way to reveal true, actionable insights about consumers’ behaviour… we’ve been cautioning against the sole reliance on passive data, because we continue to prove that direct interaction with a respondent is still valuable in unlocking the why behind their behaviour, IF you do it right.’ BARE shares an article by Mary Mathes for Quirk’s on the importance of purposeful data collection.
As a global company, we have been closely monitoring and actively handling the situation related to the COVID-19 pandemic since late January, when our BARE China office was impacted. While the world continues to work through the unknowns together, we remain open and available to consult on various topics related to business needs and progression from our known and current expertise.
As new cases of COVID-19 continue to emerge daily, most organizations are shifting to remote working, leading to major communication gaps between individuals, teams – and most importantly – customers. Read more
There is an assumption that mystery shopping is for retail and hospitality businesses only who have various touchpoints. While it is true that shops, banks, hotels, service stations, restaurants and more are well suited to mystery shopping, it doesn’t stop there. Read more
What is your 2020 vision? As a new decade has started, BARE International is here to help your business increase sales, enhance the customer experience and stay ahead of the competition.
With only 29 shopping days left until Christmas Day, consumers are buying at brick-and-mortar stores, but still do most of their product research online. Moving into 2020, retailers have the opportunity to go a step further and leverage data-driven and digital technologies to elevate the customer experience in more meaningful ways. Read more
Ever wondered what you can do to improve your customers’ experience with your brand? Now is the time to create a customer experience (CX) strategy.
The luxury hotel space is competitive but players are stepping up to the plate to keep up with rapidly evolving consumer demands. Read more