Many companies allocate significant budgets to attract customers but end up facing challenges at the most critical moment: the actual service and buying experience.
This reality is far more common than most would imagine.
By Pedro Venturini, Country Manager, BARE International Brazil
At BARE International, our mission has always gone beyond insights and data, it’s about the people behind them. Our success is powered by individuals who bring curiosity, creativity, and commitment to every project.
That’s why we invest deeply in what truly matters: building a culture where our people can perform at their best, feel supported, and grow with purpose.
By Nicole Lekus, Global HR Manager at BARE International
In hospitality, small details create big impressions. A smile at check-in, a spotless room, or a personalized recommendation can transform a stay from “good” to “unforgettable.” But none of these outcomes are accidental – they result from careful planning, staff training, and constant monitoring of performance.
At BARE International, we know that performance is not about assumptions – it’s about clarity. Companies cannot rely on intuition alone to coach their teams or to recognize excellence. Data has become the compass that guides leaders, helping them identify not only where gaps exist, but also where opportunities for growth are hidden.
Maintaining a single customer experience standard across multiple stores or franchises is one of the greatest challenges for brands. The promise of delivering the same level of service at every point of contact requires not only training but also constant monitoring – and this is where BARE comes in.
In the ever-evolving world of customer experience (CX), staying ahead requires more than just data; it needs intelligent action. Our Business Intelligence (BI) team is redefining how customer insights are gathered, analyzed, and acted upon in the mystery shopping industry.
Your brand isn’t just a logo — it’s a promise. But delivering that promise across regions, languages, and cultures takes more than intention. It takes insight.
Consistency is the currency of trust. And in a global market, it must be earned everywhere.
Every brand tells a story — but the version your customers experience may not be the one you intended. From the shelf layout to the final “thank you,” every moment impacts what they believe, feel, and share.
What matters most? Not how you market your brand—but how they live it.
Every organization strives for excellence — but often, a key element is missing. Strategies are built, goals are set, and performance is tracked, yet the expected outcomes don’t always follow. What’s missing isn’t effort — it’s often insight.
When was the last time you truly listened to how your brand sounds over the phone? In a world where digital touchpoints multiply by the day, one thing remains constant: your customer service team’s voice can make — or break — the customer experience. That’s where BARE International’s Mystery Phone Calls come in.
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