With omnichannel selling, retailers need to focus on creating a united experience between online stores and the traditional brick-and-mortar store, providing a positive customer experience at every touchpoint throughout the customer journey. Read more

With only 29 shopping days left until Christmas Day, consumers are buying at brick-and-mortar stores, but still do most of their product research online. Moving into 2020, retailers have the opportunity to go a step further and leverage data-driven and digital technologies to elevate the customer experience in more meaningful ways. Read more

In a world where marketers get messages in front of millions of prospects with a simple click,  the ability to make those offers feel personalized has become increasingly important. With personalized discounts, businesses can offer their customers more than a one-size-fits-all approach. Read more

For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying breed. But smart brick-and-mortar stores are undergoing a major transformation to keep up with the times.  Read more

The race to own customer experience is on! Customer experience research (CXR) is the process of collecting data regarding the experience customers have with a company. As straightforward as it may sound, CXR is a complex equation that goes as deep as the data will allow.

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Since the Wright brothers first flew Kitty Hawk in 1903, airplanes have come a long way. However, despite the many advantages of air travel, customer service is one of the few things airlines are rapidly tarnishing their reputation over. Read more

Ever wondered what you can do to improve your customers’ experience with your brand? Now is the time to create a customer experience (CX) strategy.

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21st of May was the World Day for Cultural Diversity for Dialogue and Development. Read more

The luxury hotel space is competitive but players are stepping up to the plate to keep up with rapidly evolving consumer demands. Read more

As a business, your online reputation is incredibly precious. As more consumers rely on online research, your brand’s reputation can make or break your business. Read more