‘In today’s connected world, a brand’s voice is no longer solely defined by the brand, but also by public feedback — largely online. So how you manage your company’s online reputation matters. It’s about promoting and protecting your brand so it can be discovered, followed, recommended and even defended in a predominantly digital marketplace. And it’s not as easy as simply running your own website or social media pages.’ BARE shares an article by Colson Hillier for Forbes on getting started and using online reputation management.
Tag Archive for: Online reputation management
‘Social media has come a long way from photo posts, likes and comments. More and more of today’s retailers and brands are using social platforms as influential tools to sell their products and services.’ BARE shares an article by Gabe Larsen for Retail Customer Experience on maximizing social connection and enhancing customer experience.
‘Most managers are struggling to navigate the impact Covid-19 is having on their organizations, but how the pandemic is affecting different parts of the enterprise varies dramatically from one department to the next.‘ BARE shares an article by Matthew Dixon, Ted McKenna, and Gerardo de la O for Harvard Business Review on how to support your customer service team, and subsequently your customers, through the coronavirus crises.
‘Customer loyalty and optimism is at the top of most companies’ list of things to be concerned about during COVID-19. The way companies react to the current crisis and publicly treat their customers will significantly alter their reputation for years to come.’ BARE shares an article by digital agency Onimod on how to put your customers’ interests first with these simple tips on customer relationship management.
Bad customer service is costing businesses BILLIONS. $537 billion to be precise, according to Vision Critical. With today’s technology when a bad interaction is shared in an instant, businesses cannot afford a negative customer experience.
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As a business, your online reputation is incredibly precious. As more consumers rely on online research, your brand’s reputation can make or break your business. Read more
