WHY IGNORING YOUR ONLINE REPUTATION COULD BE FATAL.
As a business, your online reputation is incredibly precious. As more consumers rely on online research, your brand’s reputation can make or break your business.
In 2019, online reputation management (ORM) is not only applicable to every business with an online presence; ignoring it can cost you customers and money. Are you paying attention?
YOUR REPUTATION ALREADY EXISTS
Whether you like it or not, if your business is online, your reputation is also. With more than 90% of consumers now looking at online reviews before they buy from a company, you have the potential to gain, or lose that 90% based on what your consumers can find…
- On Google: When someone needs to find information on a business/product, they search online. If you don’t have this information available through your own site, you risk having your competition, negative reviews or false information ranking at the top of the search results instead of your own accurate information.
- On Social Media: The same goes for your social media presence. With over 2 billion users across all of the major social networks, there’s a pretty good chance someone is talking about you. Without an online presence in social media, there is no one to respond to these comments or answer questions that people might have. Without responses to these mentions and queries, the loyalty of customers is being lost. This is why you need reputation management.
MANAGING YOUR REPUTATION
Reputation management is the process of taking your online reputation back into your own hands. By investing in Online Reputation Management, you’ll create an active online standing to help boost your brand’s legitimacy and credibility.
As you’ll see in the infographic below, courtesy of WebpageFX, online reviews and reputation management is crucial to a business’ long-term well-being.
Infograph Image Courtesy of WebpageFX
ONLINE REPUTATION MANAGEMENT FROM BARE INTERNATIONAL
As you can see by the above infographic, consumers will not patronize a business that they don’t trust. To ensure that your company is benefiting from a current online standing, taking back control is the first step.
With BARE’s Online Reputation Management services, you can view all reviews by real customers across multiple review and social media platforms including Yelp, Google, TripAdvisor, and more. What’s more, you’ll be able to strengthen relationships with your customers and monitor feedback, allowing the resolution of issues quickly for unhappy customers.
Social Media Reviews are aggregated into your dashboard with the rest of your program, allowing a seamless view of how different outlets in your business work together to provide your customer’s experience.
If you want your business to be successful in today’s world, you simply can’t ignore online reputation management. Contact a customer research expert at BARE International today for a complimentary evaluation.
