Tag Archive for: Customer Experience

STATS THAT WILL HAUNT YOU (INFOGRAPHIC) Read more

The hospitality industry focuses heavily on face-to-face communication. However, the digital revolution has now forever changed almost every aspect of our world — perhaps none more so than customer service.

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The race to own customer experience is on! Customer experience research (CXR) is the process of collecting data regarding the experience customers have with a company. As straightforward as it may sound, CXR is a complex equation that goes as deep as the data will allow.

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Bad customer service is costing businesses BILLIONS. $537 billion to be precise, according to Vision Critical. With today’s technology when a bad interaction is shared in an instant, businesses cannot afford a negative customer experience.
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Since the Wright brothers first flew Kitty Hawk in 1903, airplanes have come a long way. However, despite the many advantages of air travel, customer service is one of the few things airlines are rapidly tarnishing their reputation over. Read more

If you think ‘CXR’ is a buzzword or marketing trend, think again.

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Ever wondered what you can do to improve your customers’ experience with your brand? Now is the time to create a customer experience (CX) strategy.

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In the hospitality space, customer experience is everything. And in 2019 the increasing standard of living, high disposable income and a hunger for perfection has given the luxury hotel industry a list of high expectations to be met.

‘Team members must be “people persons.” In the hospitality industry, we are always interacting, whether it’s with co-workers, guests, or vendors. If we cannot do our job with a spirit of hospitality, executing genuine guest service, we will fail our team and our guests.‘ BARE shares an article by Larry Stuart for Forbes on “Hiring The Spirit Of Hospitality.”

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