According to a Walker study, customer experience will overtake price and product as the key brand differentiator by the end of 2020. This year purchasers are empowered like never before: customers demand relevant personalized experiences, and companies must be accurate, dependable, and provide the service they guaranteed. Before approving any investment, organizations want to see a clear forecast of the ROI for a solid CX program. It is important to choose the business metrics that are best suited to a particular industry and business. Read more
Think fast! 70% of your customers say phone page load speed impacts buying decisions. Read more
The customer experience (CX) is at the core value in the real estate industry. Buyers, sellers, tenants, investors and real estate professionals base their buying behavior and brand loyalty on the level of service and engagement they receive. Read more
Meet Global Vice-President Jason Bare and Director of Business Development Michele Jowdy at ShopperFest!
MSPA Americas, the trade association representing the customer experience (CX), measurement, and merchandising industries, has announced the return of its annual independent contractor conference, ShopperFest, to be held June 25 – 27, at the Sheraton North Houston at George Bush Intercontinental Airport.
‘Great customer service is the key to the success of any business. Once you have mastered it, you enjoy better power and control in the competitive market.’ BARE shares an article for News Anyway with key customer service skills.
‘The crisis followed by the pandemic has caused a huge change in consumer behaviour. Consumers don’t react in the same way we could see in the past; therefore, we have to redesign the relationship and put it on a new footing, which should make customer experience a high priority. A company can maintain its position in the market situation if they consider this period as an opportunity, being able to develop new strategies and address customers in a new way and tone. BARE shares an article by Judit Radnai-Tóth, founder of Talentbrand, co-founder of the ExperienceCon virtual conference.
‘Social media has come a long way from photo posts, likes and comments. More and more of today’s retailers and brands are using social platforms as influential tools to sell their products and services.’ BARE shares an article by Gabe Larsen for Retail Customer Experience on maximizing social connection and enhancing customer experience.
‘Grocery stores have long been a staple of the global economy. But it wasn’t until the Covid-19 pandemic that most people realized just how vital they are.’ BARE shares an article by Blake Morgan for Forbes with changes to grocery shopping experiences.
‘B2B companies are starting to see the value of investing in customer experience and the advantage it can give them over the competition.’ BARE shares an article by Blake Morgan for Forbes about the new focus on customer experience in the B2B world.