Posts

What are some thoughts you may have if you had to stay at a hotel during COVID? Is your room thoroughly cleaned? Are employees taking the proper precautions? Linda, our Global Director of Client Services, shares her discoveries during an unexpected hotel stay.

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“They obviously didn’t know who they emailed.” We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. It’s wasting your time because you have no intention of taking action after reading it, but depending on how good the spammer was, you have to read it […]

‘Hotels and vacation rentals may seem the same since the start of the COVID-19 pandemic. They aren’t. New cleaning procedures and guest restrictions are in effect. But what are the new rules for hotels and vacation rental stays after the pandemic?’ BARE shares an article by Christoper Elliott for Forbes with new guidelines in the hospitality industry.

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Gamification, the practice of providing rewards to drive people to undertake particular actions, can improve customer experiences (CX) whether the strategy is used on the customer or on the employee side, according to experts familiar with gamification strategies. BARE shares an article of CMS.

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‘With an unprecedented amount of time spent in their domestic spaces, Americans also began shopping to redecorate them.’ BARE shares an article by Elizabeth Fazzare for Forbes with data on rising home and design shopping trends.

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We’re getting closer to the end of the initial wave. But the end of what? Hopefully, the end of dire reports about the surge in COVID-19 cases dominating the headlines day-to-day. From a business perspective, however, this end is in fact the beginning of something new.

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CX has become one of the most important ways companies can stand out from the crowd—and also one of the most confounding issues. Yet B2B companies still struggle to understand how consumer trends are driving expectations. BARE shares an article of MarketingProfs written by Christine Rimer.

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‘Much has been written about customer service through the years, but the events of the past few months have changed the conversation in a big way. The rise in on-line buying has created new questions about how to build customer loyalty with someone you never actually meet.’ BARE shares an article by Jill Griffin for Forbes on how customers determine value.

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‘Even in the midst of a global pandemic, there is one thing that’s for sure: people still want to be treated well. This concept is at the core of customer experience — the simple idea of people wanting to feel seen, known, and appreciated by the companies they’re buying from.’ BARE shares an article by Daniel Newman for Forbes on how ‘CX will be the key brand differentiator by the end of 2020 – even more than price or product quality.’

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‘Customers who once wandered the aisles of stores now place orders online. Employees keep their distance from customers instead of greeting them personally.’ BARE shares an article by Blake Morgan for Forbes about how retailers are adapting with curbside pickup in order to serve customers and keep their businesses afloat.

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