Across industries, sustainability is moving from corporate strategy into everyday customer touchpoints. Emerging innovations are transforming CX from the inside out, creating experiences that feel clearer, more responsible, and more intuitive. Read more
Tag Archive for: cx
Many companies allocate significant budgets to attract customers but end up facing challenges at the most critical moment: the actual service and buying experience.
This reality is far more common than most would imagine.
By Pedro Venturini, Country Manager, BARE International Brazil
Have you ever considered that your employees’ experience might directly reflect what your customers go through? If your company is aiming to deliver exceptional customer service, it must start by looking inward: What’s the work environment like? How engaged and motivated is your team?
In the business world, every decision can directly impact a company’s results. However, many organizations still make decisions based on assumptions or intuition, without in-depth analysis.
Do you really know how your customers see your business?
Many companies believe they understand the experience they offer their customers, but reality can be very different when seen through the eyes of the consumer. Mystery shopping is a valuable tool to step outside the internal business perspective and dive into the real customer journey.
‘The global pandemic that the world is dealing with right now has further shone a spotlight on CX, particularly on the importance of a quality digital experience. It should come as no surprise that in CX Networks’ survey, digital transformation and digital customer experience ranked high in responses from CX practitioners, solution providers and industry commenters when asked about top trends.’ Here, BARE shares the latest need-to-know stats on consumer behaviours and customer expectations. Read more
According to a Walker study, customer experience will overtake price and product as the key brand differentiator by the end of 2020. This year purchasers are empowered like never before: customers demand relevant personalized experiences, and companies must be accurate, dependable, and provide the service they guaranteed. Before approving any investment, organizations want to see a clear forecast of the ROI for a solid CX program. It is important to choose the business metrics that are best suited to a particular industry and business. Read more
Meet Global Vice-President Jason Bare and Director of Business Development Michele Jowdy at ShopperFest!
MSPA Americas, the trade association representing the customer experience (CX), measurement, and merchandising industries, has announced the return of its annual independent contractor conference, ShopperFest, to be held June 25 – 27, at the Sheraton North Houston at George Bush Intercontinental Airport.
‘The crisis followed by the pandemic has caused a huge change in consumer behaviour. Consumers don’t react in the same way we could see in the past; therefore, we have to redesign the relationship and put it on a new footing, which should make customer experience a high priority. A company can maintain its position in the market situation if they consider this period as an opportunity, being able to develop new strategies and address customers in a new way and tone. BARE shares an article by Judit Radnai-Tóth, founder of Talentbrand, co-founder of the ExperienceCon virtual conference.
‘Social media has come a long way from photo posts, likes and comments. More and more of today’s retailers and brands are using social platforms as influential tools to sell their products and services.’ BARE shares an article by Gabe Larsen for Retail Customer Experience on maximizing social connection and enhancing customer experience.