There is an assumption that mystery shopping is for retail and hospitality businesses only who have various touchpoints. While it is true that shops, banks, hotels, service stations, restaurants and more are well suited to mystery shopping, it doesn’t stop there. Read more
It’s official, the customer experience is now more important to brands than mobile marketing, according to an Econsultancy report. With the promise of high returns on investment and happier customers, why wouldn’t your business want to pay closer attention to what their customers are saying? Read more
Want to learn more about your customers’ needs and preferences? A customer survey can reveal countless ways to improve your business. But too often, businesses miss out on insights because they’re sending inadequate surveys.
’Tis the season for returning that sweater your mom gave you that didn’t fit. Make no mistake: A happy customer is a repeat customer. And as it turns out, in 2020, a lot of that happiness depends on the returns policy.
The race to own customer experience is on! Customer experience research (CXR) is the process of collecting data regarding the experience customers have with a company. As straightforward as it may sound, CXR is a complex equation that goes as deep as the data will allow.