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BARE International Announces New CEO


BARE International, a prominent family-owned business in the customer experience industry, is excited to announce the appointment of Jason Bare as the new President. This transition marks a significant milestone for the company as it enters a new era of leadership, driven by the vision and expertise of the second generation of the family.

“I am incredibly honored and excited to assume the role of President at BARE International,” said Jason Bare. “I deeply appreciate the foundation laid by my parents and the hard work and dedication that have made BARE International the success it is today.”

Jason Bare has a unique perspective and a strong understanding of the company’s core values and legacy. Having grown up with the company, he has a deep passion for customer experience research and is committed to maintaining BARE International’s reputation for excellence.

With this transition, BARE International also announced the retirement of Chief Executive Officer Dale Bare, who served as CEO for 36 years.

“In 1987, I could never have imagined that with only $12 worth of business cards and an electric typewriter in our home basement, we would grow to become a global business supporting over 165 countries,” stated Dale Bare in a letter to the company. “Together, we have expanded into new markets and launched innovative services, positioning BARE International as an industry leader.”

“Dale’s people skills, attention to detail, and patience remain as building blocks to our success. It was a pleasure to harmonize our strengths over the years,” shared co-founder Michael Bare. “Dale leaves a legacy that remains vital to our continued growth.”

Former President Michael Bare will be appointed CEO, and Dale Bare will continue to support the company as the CEO Emerita in an advisory capacity and remain involved in the company’s shared goals.

This news is just the latest milestone for BARE International, following the May grand opening of a new office in Madrid, on the heels of having achieved ISO/IEC 27001:2013 certification for its Information Security Management System (ISMS) and a Bronze Sustainability Rating from EcoVadis.

Michael Bare expressed his confidence in the new leadership and the company’s future. “Jason brings a fresh perspective and an unwavering commitment to our company’s values. Dale and I are thrilled to witness his growth and see him take BARE International to new heights.”

As BARE International embraces this exciting new chapter, it remains dedicated to delivering exceptional services and maintaining strong relationships with customers, partners, and employees. The company will continue to uphold its core values of innovation, passion, and excellence and remains committed to providing the highest quality of experience research and business intelligence insights in the industry.