Service is more than a transaction – it’s the emotional and experiential core of your brand. Every interaction, from a seamless online purchase to a meaningful in-store conversation, shapes how customers perceive and remember you.
Tag Archive for: service excellence
Mapping the customer journey is essential for understanding their experience across every interaction — from first contact to post-sale. This analysis helps visualize each stage clearly, identify friction points, and align processes and strategies with real consumer expectations.