Retail is a very crowded and aggressive market, and to survive, retailers must have competitive intelligence. Competitive intelligence can help retailers in various ways to keep a watch on the market. These days, it is essential to research market conditions before framing conclusions. The following are some methods of competitive intelligence to stand out from fellow retailers.
We are delighted to inform you that BARE International Europe, following the steps of BARE International US,
has been successful and will be acknowledged MSPA Elite Status for 2022.
BARE International is honored to be awarded the customer experience program to support HP’s mission to earn customer respect and loyalty by consistently providing the highest quality and value.
‘Poor personalization can drive disengagement just as often as good personalization drives engagement. It’s not enough to just use the data you have available; you must create content that utilizes that data and makes your consumer feel like you know more about them than just their name and company.’ BARE shares an articleby Justin Sharaf for Total Retail about maximizing personalization.
‘After a year of nearly everything in life being upended, there may be a light at the end of the tunnel. Covid numbers are trending down across much of the United States as vaccinations increase and many places start to re-open. But as Covid potentially nears its end, consumers and companies are faced with a new question: Now what for customer experience?’ BARE shares an article by Blake Morgan for Forbes with post-Covid customer experience.
‘There has been a step-change in behavior since last year with customers relying more on text messaging when communicating with retailers.’ BARE shares an article by Shelley Kohan for Forbes on SMS text messaging customers.
Gamification, the practice of providing rewards to drive people to undertake particular actions, can improve customer experiences (CX) whether the strategy is used on the customer or on the employee side, according to experts familiar with gamification strategies. BARE shares an article of CMS.
‘With an unprecedented amount of time spent in their domestic spaces, Americans also began shopping to redecorate them.’ BARE shares an article by Elizabeth Fazzare for Forbes with data on rising home and design shopping trends.
‘How much of consumers’ new online beauty shopping habits will stick when stores reopen? How should beauty retailers react?’ BARE shares an article by Richard Kestenbaum for Forbes with new trends and innovations in the beauty retail industry.
CX has become one of the most important ways companies can stand out from the crowd—and also one of the most confounding issues. Yet B2B companies still struggle to understand how consumer trends are driving expectations. BARE shares an article of MarketingProfs written by Christine Rimer.