How BARE International Cares for Our Most Important Resource: Our People
At BARE International, our mission has always gone beyond insights and data, it’s about the people behind them. Our success is powered by individuals who bring curiosity, creativity, and commitment to every project.
That’s why we invest deeply in what truly matters: building a culture where our people can perform at their best, feel supported, and grow with purpose.
By Nicole Lekus, Global HR Manager at BARE International
Building a Culture of Performance and Purpose
At BARE, we know that higher performers aren’t just more productive, they’re more engaged, fulfilled, and motivated. Studies show that high performers are eight times more productive than average ones, and that a sense of achievement fuels job satisfaction and retention.
We’ve learned that productivity thrives when people find purpose in their work. Every employee at BARE is encouraged to connect what they do each day to their personal and professional goals. By aligning individual aspirations with our company mission, we create a shared sense of direction: one that drives both innovation and engagement.
Our culture celebrates autonomy, accountability, and recognition. From peer-to-peer shoutouts to company-wide appreciation, we make sure achievements never go unnoticed. When people feel seen and valued, they don’t just perform better, they stay longer and contribute deeper.
Preventing Burnout, Promoting Balance
In a world that’s constantly moving faster, burnout has become one of the biggest challenges across industries. Research shows that 48% of employees across eight countries report experiencing burnout symptoms.
At BARE, we take this seriously. We promote work-life balance not as a perk, but as a principle. Our teams are encouraged to take breaks, set boundaries, and ask for help when needed – because true strength comes from balance, not overextension.
We provide training on time and stress management, provide resources to support mental health, and ensure leaders are equipped to recognize and support their teams through challenging periods. The result? A workplace that sustains both performance and well-being.
Empowering Leaders Who Listen and Learn
Leadership at BARE isn’t about hierarchy, it’s about human connection. Studies show that 70% of leaders believe they have strong rapport with staff, less than half of employees feel the same. We’ve taken that insight to heart by focusing on leadership that listens, adapts, and grows.
Through ongoing development programs and coaching, we help our leaders build clarity, empathy, and accountability. They’re encouraged to connect the “why” behind every task, clarify expectations, and give regular feedback that inspires growth.
We also emphasize adaptive leadership, recognizing that each team member is unique and that great leaders tailor their approach to align individual strengths, communication styles, and motivations.
It’s about meeting people where they are and helping them get where they want to be.
Creating a Culture that Lasts
From cross-functional collaboration to our “Lunch and Learn” sessions, we’re continuously finding new ways to educate, engage, and empower. Every initiative, big or small, reflects our belief that culture isn’t built once: it’s nurtured every day.
By connecting our corporate mission with personal purpose, we build more than just a workplace, we build a community. One where people feel inspired to do their best work, supported to take risks, and proud to grow alongside a company that values them.
Because at the end of the day, our insights, innovation, and impact all stem from one powerful source: our people!
As we continue to expand globally, our greatest investment remains the same: caring for those who make BARE shine. By cultivating purpose, preventing burnout, and empowering leadership, we’re not just improving performance, we’re shaping a culture of excellence and humanity.
At BARE International, people aren’t just part of our success, they are the success!
This post is also available in: Spanish
