Tag Archive for: ROI of the customer experience

According to a Walker study, customer experience will overtake price and product as the key brand differentiator by the end of 2020. This year purchasers are empowered like never before: customers demand relevant personalized experiences, and companies must be accurate, dependable, and provide the service they guaranteed. Before approving any investment, organizations want to see a clear forecast of the ROI for a solid CX program. It is important to choose the business metrics that are best suited to a particular industry and business.  Read more