‘B2B companies are starting to see the value of investing in customer experience and the advantage it can give them over the competition.’ BARE shares an article by Blake Morgan for Forbes about the new focus on customer experience in the B2B world.
Tag Archive for: omnichannel customer experience
With omnichannel selling, retailers need to focus on creating a united experience between online stores and the traditional brick-and-mortar store, providing a positive customer experience at every touchpoint throughout the customer journey. Read more
For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying breed. But smart brick-and-mortar stores are undergoing a major transformation to keep up with the times. Read more