Tag Archive for: mystery customer research

There is an assumption that mystery shopping is for retail and hospitality businesses only who have various touchpoints. While it is true that shops, banks, hotels, service stations, restaurants and more are well suited to mystery shopping, it doesn’t stop there. Read more

It’s official, the customer experience is now more important to brands than mobile marketing, according to an Econsultancy report. With the promise of high returns on investment and happier customers, why wouldn’t your business want to pay closer attention to what their customers are saying? Read more