Over the past year, ESG has quietly moved from ambition to action in customer experience. The real progress didn’t come from sweeping promises, but from everyday moments where responsibility showed up in simple, meaningful ways. Read more
Tag Archive for: CX Strategy
For decades, hospitality has been synonymous with service – warm greetings, quick assistance, and consistency across touchpoints. But today, the industry is undergoing a profound transformation. The modern guest is no longer satisfied with good service alone; they seek connection, meaning, and moments that feel personally crafted. Hospitality is no longer just an exchange of value – it has become an experience economy driven by emotion and human-centered design.
By Aviraj Puri, ISHC, BARE International
Revenue rarely disappears in a single moment. It slips away slowly, hidden inside everyday interactions that leaders never see. Long before sales drop or complaints rise, the customer experience has already started sending warnings. The challenge is that most companies are not looking in the right places to catch those signals.
Service is more than a transaction – it’s the emotional and experiential core of your brand. Every interaction, from a seamless online purchase to a meaningful in-store conversation, shapes how customers perceive and remember you.
Every brand tells a story — but the version your customers experience may not be the one you intended. From the shelf layout to the final “thank you,” every moment impacts what they believe, feel, and share.
What matters most? Not how you market your brand—but how they live it.
‘Many organizations today consider customer experience to be key in differentiating them from competitors. This is vital, as most businesses are now operating more-so online than in person because of the pandemic. The online world brings with it increased competition, particularly from digital natives. While most businesses can’t compete with digital natives from a technology perspective, they should be looking to other ways they can provide value to customers that will secure their loyalty.’ BARE shares an article by Neil Hammerton for ITProPortal with key differences between customer service and customer experience.
CX has become one of the most important ways companies can stand out from the crowd—and also one of the most confounding issues. Yet B2B companies still struggle to understand how consumer trends are driving expectations. BARE shares an article of MarketingProfs written by Christine Rimer.
CX Day is October 1st!
How are you celebrating Customer Experience Day? Enter our sweepstakes and you could win $100!
‘CX Day celebrates the professionals and companies that make great customer experiences happen. It’s an opportunity to recognize great customer work, discover professional development opportunities, and strengthen professional networks. Join us!’ Read more
Ever wondered what you can do to improve your customers’ experience with your brand? Now is the time to create a customer experience (CX) strategy.