Tag Archive for: CX insights

What are some thoughts you may have if you had to stay at a hotel during COVID? Is your room thoroughly cleaned? Are employees taking the proper precautions? Linda, our Global Director of Client Services, shares her discoveries during an unexpected hotel stay.

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‘Every consumer has their go-to brands—the companies they will do business with again and again because of a trusted track record, great product and strong service. Every company wants to be a go-to brand, only about one-third of them reach that status.’ BARE shares an article by Blake Morgan for Forbes on the connection and progress for customers of the future.

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‘Can you still deliver a great customer experience from six feet away? That’s the challenge for companies in our global pandemic world. Social distancing guidelines have changed how people interact with each other and with brands.’ BARE shares an article by Blake Morgan for Forbes with creative customer experience ideas for social distancing.

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‘Some clients firmly believe that passively collected data are a better way to reveal true, actionable insights about consumers’ behaviour… we’ve been cautioning against the sole reliance on passive data, because we continue to prove that direct interaction with a respondent is still valuable in unlocking the why behind their behaviour, IF you do it right.’ BARE shares an article by Mary Mathes for Quirk’s on the importance of purposeful data collection.

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