‘Many organizations today consider customer experience to be key in differentiating them from competitors. This is vital, as most businesses are now operating more-so online than in person because of the pandemic. The online world brings with it increased competition, particularly from digital natives. While most businesses can’t compete with digital natives from a technology perspective, they should be looking to other ways they can provide value to customers that will secure their loyalty.’ BARE shares an article by Neil Hammerton for ITProPortal with key differences between customer service and customer experience.
Although customer experience has been coined as a key facet of a company’s brand perception, and in turn, the quality of its products, the term is not one we see often in industry.’ BARE shares an article by Lindsay Gilder for Thomas with customer experience tips for industrial businesses.
The hospitality industry focuses heavily on face-to-face communication. However, the digital revolution has now forever changed almost every aspect of our world — perhaps none more so than customer service.
Even in times where traditional brick and mortar shops are facing increasing competition from online shops, the real-world shopping experience is still relevant. Artificial intelligence (AI) is now being used to chart a customer experience journey that fits the demanding expectations of retail consumers.
‘Personalized content can now be delivered through whichever touch point the customer prefers.’ BARE shares an article by Dale Renner for Forbes on Transforming the Customer Experience: Personalization. Read more