Tag Archive for: BMW

BMW Experience Apple

Did you ever walk into a shop with a genuine curiosity about a new product, just to be driven out by the hard sell of an over enthusiastic sales person? Well, if u don’t like this way, the BMW experience in the Apple way is for you!

Was it in a car dealership? If so, you’re not the only one, as the pressure to meet monthly sales targets results in an uncomfortable experience for many customers.

That being said, it almost certainly wasn’t in an Apple shop, where their Geniuses help and support you, not push you.

BMW is one of the car companies that has learned from this and is now applying their own take on the Genius programme. They are putting tech savvy staff in the dealership to give the customer the information they need to be able to make their own decisions. Allowing the customer to feel they have 100% of the information required to commit to that great new product.

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The automotive industry is going through a transformation, bringing customer satisfaction to the fore from the first point of contact.

At Bare International, we are ensuring that transformation meets the needs of the demanding customer like you. We make sure the car brands get the information they need to make the transformation happen.

Key for the research is our Evaluators.

As an Evaluator you go out and give us feedback on how the car dealers are handling the customer experience. Act as a potential customer who is interested in buying a new car. You evaluate the service and have fun doing your test drives.

  • Flexible days and times to choose from.
  • You can visit multiple dealers.
  • All missions are paid.

You need to have a driver’s license and be between 21-65 years of age.

Once you’ve registered we’ll help you schedule your visits.

 

 

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Evaluator Mystery Shopping at Bare International

 

Bare International Automotive Industry

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The day before I started writing this article, somebody asked me a typical get-to-know-somebody-better question: “Tell me Davy, what is the best holiday you’ve ever had?”. I liked this question, on one side for the obvious reason that it’s always nice to think about vacations, but also because it brought up some very nice memories of trips I had been on the last couple of years. All of these had their own story to tell and were great in different ways, but as I had to pick one, I decided to mention the one I had been on almost 4 years ago.

 

Period: August 2012. Type: road trip. Location: la bella Italia!

 

To start with: I had never been in the boot-shaped country before. Most of my childhood holidays actually took place on and around Mediterranean coasts, but these were located in Spain; and years later I managed to miss the typical school excursion to Rome that so many Belgian teenagers go on. So, all these years later, it was about time to discover why so many people love going there, but a quick look at the map of Italy made clear that choosing the perfect location would be more difficult than expected: The mixture of cultures in Südtirol, the beautiful nature of Lombardy, the Venetian lagoon, the cities and food of Emilia-Romagna, the Ligurian seaside, the Tuscan hillside… and then I had only checked the central Northern axis of the country, not even getting as far as the Eternal City in the middle. I decided not to look any further, and planned out a route which would lead me to places in almost all these regions, offering a nice mixture of mountains & seaside, cities & countryside, culture & relaxation, making sure that the trip wouldn’t get too exhausting. I didn’t want to return with a higher stress level than the one on which I had left of course. It would also mean a thorough test for my car: would it be able to cope with the height of the Alps?

 

Okay, I know. You are now probably thinking that I am exaggerating, and – admittedly – I guess I am. It’s not as if I were driving around with a 50-year-old car that only manages to climb a hill when it has a height difference of maximum two or three percent. No, the vehicle that would lead me there was an 8-year-old Renault Clio, with 65 brake horsepower at her (Clio was one of the muses in Greek mythology, so I considered my car to be female) disposal. So, she wasn’t the toughest car you’ll ever see, but I can tell you that she didn’t disappoint me one bit.

 

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Truth be told, on the highway she was no match for the Audis, Porsches and BMW’s of this world as these cars overtook her quite easily, despite managing to squeeze out an – for her standards – impressive maximum of 163km/h (before you think that I broke the law there: it was in Germany, in a long straight line without any speed restriction, so it was fair game).

However, once in Italy, she turned out to be one of the very finest around. Not only did she cross the Alps as easily as any other car, on the twisty-turny Italian roads (especially those around the Cinque Terre) she had the clear advantage over the same Audis, Porsches and BMW’s that overtook her so greedily a couple of days before, thanks to her excellent manoeuvrability and surprisingly good acceleration after every corner. It was the entire David (any reference to my own name is purely coincidental) and Goliath story all over again, and certainly contributed to the good feeling I was left with after that holiday!

 

In the years that passed since then, that very same car has taken me to some more very nice places in Europe, sometimes for leisure, but twice for professional purposes as well, more specifically to visit my colleagues in our Hungarian office in Budapest. And as the journey is at least as important as the destination, organizing a road trip there gave me the opportunity to visit other cities and landmarks on the road as well, such as Salzburg, Vienna, Lake Balaton, Prague and Dresden; piece by piece places that also popped up in my mind when I was asked about my favourite holiday.

 

In the end, I believe it is fair to say that this car has played an important role in my holiday experiences of the last couple of years, and I like to consider this blog post as a last tribute, because unfortunately I had to say goodbye to her two months ago.

Let me assure you, the following sentence is not meant as a sexist or macho remark in any way, but: She simply got too old, so I had to trade her in for a younger model. There are fewer and fewer places in which a 12-years-old diesel car is still considered welcome (Antwerp, the city in which I work, is no exception), so it was time for me to purchase a new car, obviously following the steps I have mentioned in my previous blog post.

 

So, the newcomer has big wheel caps to fill, but I have full confidence in her and already will give her a first big chance to prove herself in a couple of weeks from now:

 

Period: June 2016. Type: road trip. Location: la bella Italia!

 

Alla prossima!

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Author: Davy

Davy is active in the BARE International office in Antwerp. He has a Master’s degree in Multilingual Communication, and can get himself understood properly in 5 languages. Professionally he’s mostly busy with cars and wireless speakers, topics he’s fond of in his private life as well – apart from other hobbies, such as travelling, cooking, cycling and football.

 


Interested in becoming an Automotive Evaluator with BARE International?

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Want to be a guest blogger for BARE’s Automotive community We Are Cars?

Apply to: akocsis@bareinternational.com

 

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Have you ever had a priest and a driver in one person? As funny as it sounds, if you use car-sharing services like Uber, Lyft, BlaBlaCar or any other, you can easily find yourself in such a situation.


What is car-sharing?

There are two types of car-sharing: taxi-like services and peer-to-peer car-rental. The first one has been getting more and more popular, because it works like a taxi. You pay for your ride from A to B. In the latter case you rent someone else’s car.


Is the automotive industry really supporting car-sharing services?

The most interesting thing is that not just car-sharing service providers are in this business, but some actors from the automotive industry are also supporting this movement. But why does an automotive manufacturer support a car-sharing service? Isn’t that bad for the business? It seems on the contrary.


Car manufactures are also investing in car-sharing services

The biggest news at the beginning of the year was that General Motors invested $500 million in it, chasing the dream of the autonomous car. “We see the future of personal mobility as connected, seamless and autonomous,” said GM President Dan Ammann in a statement. “With GM and Lyft working together, we believe we can successfully implement this vision more rapidly”wrote the Time – which, I must say, is pretty fascinating. Furthermore, because of the shift in consumer behaviour, other car manufacturers like Daimler or BMW have also started to develop their own car-sharing systems.

Imagine a world where self-driving vehicles are running on the roads and you can order a ride by clicking on an application on your phone. Would you like to travel with a BMW or a Chevrolet? Here you go!


Ok, but what’s in it for us? Why is it good to use car-sharing services?

  1. It is cheaper than using your own car alone or ordering a taxi.
  2. It is convenient, usually there is someone around you when you need a ride. This applies for bigger cities more of course, but who knows what will happen in the future?
  3. Enjoy a more carefree way of travelling, and do away with maintenance costs.
  4. And what is with the environment? The more people are using the same car, the smaller your ecological footprint will be.
  5. You can even earn money by sharing your car, but of course think about your national regulation first. Do some reading and choose the best-fitting solution for you.
  6. Get to know new people! It is always interesting to come to know some new faces, but proceed with caution.
  7. Thanks to the internet and the applications, you can also monitor your ride: when it will arrive, where you are exactly during the ride, and so on.

Now are you ready for the car-sharing experience? Share your thoughts with us!


 

Author: Anita @AnitaKocsis910facebook_profile picture

Anita is an employee of Bare International. Besides her work
at the Social Media and Recruitment team, she loves doing yoga,
travelling and reading. Her love for the automotive industry came
from the passion for innovations and technology. She has a master’s
degree in International Economics and Business.

 


 

Interested in becoming an Automotive Evaluator with BARE International?

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Want to be a guest blogger for BARE’s Automotive community We Are Cars?

Apply to: akocsis@bareinternational.com

BMW Experience Apple

Вы когда-нибудь входили в магазин, предвкушая возможную покупку и интересуясь каким-то продуктом, но затем быстро уходили оттуда из-за слишком назойливого и навязчивого продавца?

Это был автодилер? Если да, то вы вовсе не одиноки в этом опыте, ведь стремление достичь заветных цифр плана ежемесячных продаж приводит к неприятным ощущениям для многих клиентов.

Но ведь наверняка все это происходило уж точно не в магазине Эппл, где работающие там “Гении” помогают вам, а не  навязывают что-либо.

БМВ – одна из автомобильных компаний, которые решили перенять этот опыт и начать применять его в своей собственной “Программе гениев”. Компания привлечет к работе дилерских центров прекрасно технически подготовленных сотрудников, чтобы они могли предоставить клиентам ту информацию, в которой они нуждаются для принятия правильных решений. Это, в свою очередь, позволит клиентам ощутить, что они на 100% обладают той информацией, которая необходима для выбора этого замечательного нового продукта.

 НАЧНИТЕ СВОЮ “МИССИЮ”

Автомобильная инудстрия переживает перемены, принося клиентам максимальное возможное удовлетворение от процесса покупки с самого первого контакта. В компании Bare International мы помогаем сделать все, чтобы эти перемены отвечали потребностям таких требовательных клиентов, как вы. Мы добиваемся того, чтобы автобренды получали всю необходимую информацию для осуществления этих перемен к лучшему.

Ключевыми фигурами в наших исследованиях являются наши Оценщики. В качестве Оценщика вы совершаете визит к дилеру и даете нам обратную связь и оценку того, как автодилеры обращаются со своими клиентами и какие при этом у клиента возникают ощущения. Выступите в роли потенциального клиента, который задумывается над приобретением нового автомобиля. Вы оцениваете уровень услуг и получаете удовольствие от процесса тест-драйва.

  • Гибкий график на выбор (день, время).
  • Вы можете посетить несколько дилеров.
  • Все задания оплачиваются.

Вам должно быть 21-65 лет и вы должны иметь водительские права.

Как только вы зарегистрируетесь, мы поможем вам назначить ваши посещения.

Есть вопросы?

Свяжитесь с нами по имейлу:

wearecars@bareinternational.com 

VK vk.com/wearecars

Facebook facebook.com/WeAreCars101

Как начать посещать Ниссан

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Evaluator Mystery Shopping at Bare International

 

 

Bare International Automotive Industry

BMW Experience Apple

Sei mai finito dentro ad un negozio spinto dalla semplice curiosità verso un prodotto, salvo poi essere respinto dal negozio a causa di un tentativo di vendita irruente da parte di un commesso troppo entusiasta?

E’ successo per caso in una concessionaria? Se si, non sei l’unico a cui è capitato, visto che la pressione sui venditori portata dagli stressanti obiettivi di vendita mensili spesso si traduce in una esperienza negativa per i possibili clienti.

Detto questo, è quasi sicuro che questo non sia capitato in un Apple shop, dove i “Genius” ti aiutano e ti supportano, non ti stressano.

BMW è una delle case automobilistiche che ha studiato e imparato da questo metodo e adesso lo sta applicando per avere il proprio programma “Genius”. Persone con esperienza stanno prendendo il posto dei normali venditori per dare ai clienti le informazioni di cui necessitano per essere in grado prendere le loro decisioni. L’obiettivo è di dare al cliente la sensazione di avere il 100% delle informazioni necessarie per procedere all’acquisto di quel grande nuovo prodotto.

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L’industria automobilistica sta andando incontro ad un grande cambiamento, portando la soddisfazione dei clienti in cima alle priorità. In Bare International ci assicuriamo che questa trasformazione avvenga grazie all’esperienza di clienti come te ed assicurandoci che i marchi automobilistici abbiano le informazioni di cui hanno bisogno.

Al centro della nostra ricerca c’è il Giudice. Da Giudice sei incaricato di andare fuori e darci un ritorno su come le concessionarie auto stanno lavorando sull’esperienza del cliente. Comportati come un potenziale cliente interessato a comprare una nuova auto. Puoi valutare il servizio e divertirti facendo i test drive.

  • Le giornate e i tempi sono flessibili.
  • Puoi visitare più concessionarie.
  • Tutte le missioni sono pagate.

Devi essere in possesso di una patente di guida valida e avere un’età compresa tra i 21 e i 65 anni di età.

Una volta registrato ti aiuteremo a mettere in calendario le tue visite.

Domande?

Come Cominciare 

O mettiti in contatto con noi via email: wearecars@bareinternational.com o su Facebook: We Are Cars

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Evaluator Mystery Shopping at Bare International

 

Bare International Automotive Industry