I started working in the mystery shopping industry for BARE International in 2015.
BARE International is one of the market-leading companies providing mystery customer research and auditing services at a national and global level. A mystery evaluator is a freelancer who goes to specific shops pretending to be a regular customer whilst keeping an eye on all details, because after the store visit they have to answer questions about the customer service.
As a newcomer at the company I wanted to learn as much as possible.
I was curiously asking my colleagues about their positions and responsibilities. One key account manager told me that she was the main point of contact for the clients: she mapped their needs; she helped them set up the group of questions that mystery customers would have to answer, and reported the results to the clients.
Some clients need help in setting up the questions?
It fully surprised me. I have to admit I have full respect for our clients: they realized the importance of customer satisfaction, they are ready to get feedback and they are even paying for it.
But how can one ask for feedback if one is not even sure what he or she wants to know? It made me think…
There can be a parallel drawn between customer satisfaction and life satisfaction.
I work in an industry where we sell feedback to clients who ask for it. These companies have a healthy level of self-criticism to hear an honest opinion about the customer service they provide. They are ready to hear it. They are keen on improving.
Are we ready to receive a detailed feedback about our lives?
We don’t necessarily have to ask others to provide it in the first place. Mystery evaluation made me realize that the most important thing is to be able to set up our questionnaire and to be aware of what the most crucial things are for us to be satisfied. I think my questions would be: Do I spend enough time with the ones I love? Do I keep travelling? Is there enough music and sport in my life? Am I in a good mood on Monday mornings? Can I be proud of my professional and private life achievements when I look back to past years? The list is much longer of course, and will be changing constantly during the course of my life.
What questions would you ask yourself?
Have you thought about them yet?
Are you ready to give yourself feedback?
Szintia is an employee of Bare International.
Besides her work in the Social Media and Recruitment team, she loves sports, travelling, and she is learning her 6th language. She is a Couchsurfer. She has a master’s degree in Strategic HR Management and she is a professional pastry chef.
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