CX has become one of the most important ways companies can stand out from the crowd—and also one of the most confounding issues. Yet B2B companies still struggle to understand how consumer trends are driving expectations. BARE shares an article of MarketingProfs written by Christine Rimer.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/07/l-fq0tfv5xzba-unsplash.jpg17072560skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-07-09 09:26:512022-08-15 13:09:47CX Will Be Essential for Rebuilding After COVID-19: Four Steps You Need to Take Now
‘Much has been written about customer service through the years, but the events of the past few months have changed the conversation in a big way. The rise in on-line buying has created new questions about how to build customer loyalty with someone you never actually meet.’ BARE shares an article by Jill Griffin for Forbes on how customers determine value.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/07/customer-value-lies-in-the-eyes-of-the-beholder.jpg5821030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-07-06 07:00:012022-08-15 13:09:48CUSTOMER VALUE LIES IN THE EYES OF THE BEHOLDER
‘Even in the midst of a global pandemic, there is one thing that’s for sure: people still want to be treated well. This concept is at the core of customer experience — the simple idea of people wanting to feel seen, known, and appreciated by the companies they’re buying from.’ BARE shares an article by Daniel Newman for Forbes on how ‘CX will be the key brand differentiator by the end of 2020 – even more than price or product quality.’
‘Customers who once wandered the aisles of stores now place orders online. Employees keep their distance from customers instead of greeting them personally.’ BARE shares an article by Blake Morgan for Forbes about how retailers are adapting with curbside pickup in order to serve customers and keep their businesses afloat.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/06/couple-in-protective-masks-moving-shopping-bags-to-trunk-4127455-1030x687-1.jpg6871030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-06-23 16:21:092022-08-15 13:09:48WAYS TO WIN WITH CURBSIDE CUSTOMER EXPERIENCE
‘As eCommerce’s share of overall retail sales shot past an estimated 25% (up from 17% in 2019), the consumer packaged goods (CPG) industry has rushed to adapt to a rapidly changing business model. ‘ BARE shares an article by Kiri Masters for Forbes discussing the rise eCommerce among grocery shoppers.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/06/assortment-of-fresh-vegetables-and-fruits-put-in-plastic-4033160-1030x687-1.jpg6871030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-06-18 16:04:392022-08-15 13:09:49THE GROCERY INDUSTRY SPEAKS: ECOMMERCE IS HERE TO STAY
‘Every consumer has their go-to brands—the companies they will do business with again and again because of a trusted track record, great product and strong service. Every company wants to be a go-to brand, only about one-third of them reach that status.’ BARE shares an article by Blake Morgan for Forbes on the connection and progress for customers of the future.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/06/woman-shopping-online-at-home.jpg5741030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-06-15 08:02:222022-08-15 13:09:49THE CUSTOMER OF THE FUTURE WANTS CONNECTION AND PROGRESS
‘Many travel habits will morph as tourism slowly returns. But across all the trends experts point to, the one constant is the “p” word: Privacy. Have we all become semi-recluses through quarantine?’ BARE shares an article by Tamara Thiessen for Forbes about the upcoming changes for hotel stays and luxury travel.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/06/woman-in-villa.jpg6871030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-06-11 14:01:412022-08-15 13:09:49HOTELS, TRAVEL: HOW PRIVACY WILL BE THE NEW LUXURY THIS SUMMER
‘Can you still deliver a great customer experience from six feet away? That’s the challenge for companies in our global pandemic world. Social distancing guidelines have changed how people interact with each other and with brands.’ BARE shares an article by Blake Morgan for Forbes with creative customer experience ideas for social distancing.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/06/creativecustomer.jpeg6871030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-06-04 08:00:462022-08-15 13:09:50CREATIVE CUSTOMER EXPERIENCE IDEAS FOR SOCIAL DISTANCING
For the past few weeks, we have all experienced a huge shift in shopping behaviors to digital adoption and online experiences. As retailers, restaurants, and other on-site businesses begin to reopen, there will be another shift in consumer behaviors… And it’s not going to be the same as before.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/06/reopening-what-to-cxpect-final-1030x579.png5791030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-06-02 15:37:052022-08-15 13:09:50REOPENING: WHAT TO CXPECT [REPLAY]
‘Some clients firmly believe that passively collected data are a better way to reveal true, actionable insights about consumers’ behaviour… we’ve been cautioning against the sole reliance on passive data, because we continue to prove that direct interaction with a respondent is still valuable in unlocking the why behind their behaviour, IF you do it right.’ BARE shares an article by Mary Mathes for Quirk’s on the importance of purposeful data collection.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/05/Pitfalls-of-Relying-on-Passively-Collected-Data.jpeg6871030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-05-25 08:05:552022-08-15 13:09:50PITFALLS OF RELYING ON PASSIVELY COLLECTED DATA
CX Will Be Essential for Rebuilding After COVID-19: Four Steps You Need to Take Now
CX has become one of the most important ways companies can stand out from the crowd—and also one of the most confounding issues. Yet B2B companies still struggle to understand how consumer trends are driving expectations. BARE shares an article of MarketingProfs written by Christine Rimer.
Read more
CUSTOMER VALUE LIES IN THE EYES OF THE BEHOLDER
‘Much has been written about customer service through the years, but the events of the past few months have changed the conversation in a big way. The rise in on-line buying has created new questions about how to build customer loyalty with someone you never actually meet.’ BARE shares an article by Jill Griffin for Forbes on how customers determine value.
Read more
4 ACTIONABLE CUSTOMER EXPERIENCE STATISTICS FOR 2020
‘Even in the midst of a global pandemic, there is one thing that’s for sure: people still want to be treated well. This concept is at the core of customer experience — the simple idea of people wanting to feel seen, known, and appreciated by the companies they’re buying from.’ BARE shares an article by Daniel Newman for Forbes on how ‘CX will be the key brand differentiator by the end of 2020 – even more than price or product quality.’
Read more
WAYS TO WIN WITH CURBSIDE CUSTOMER EXPERIENCE
‘Customers who once wandered the aisles of stores now place orders online. Employees keep their distance from customers instead of greeting them personally.’ BARE shares an article by Blake Morgan for Forbes about how retailers are adapting with curbside pickup in order to serve customers and keep their businesses afloat.
Read more
THE GROCERY INDUSTRY SPEAKS: ECOMMERCE IS HERE TO STAY
‘As eCommerce’s share of overall retail sales shot past an estimated 25% (up from 17% in 2019), the consumer packaged goods (CPG) industry has rushed to adapt to a rapidly changing business model. ‘ BARE shares an article by Kiri Masters for Forbes discussing the rise eCommerce among grocery shoppers.
Read more
THE CUSTOMER OF THE FUTURE WANTS CONNECTION AND PROGRESS
‘Every consumer has their go-to brands—the companies they will do business with again and again because of a trusted track record, great product and strong service. Every company wants to be a go-to brand, only about one-third of them reach that status.’ BARE shares an article by Blake Morgan for Forbes on the connection and progress for customers of the future.
Read more
HOTELS, TRAVEL: HOW PRIVACY WILL BE THE NEW LUXURY THIS SUMMER
‘Many travel habits will morph as tourism slowly returns. But across all the trends experts point to, the one constant is the “p” word: Privacy. Have we all become semi-recluses through quarantine?’ BARE shares an article by Tamara Thiessen for Forbes about the upcoming changes for hotel stays and luxury travel.
Read more
CREATIVE CUSTOMER EXPERIENCE IDEAS FOR SOCIAL DISTANCING
‘Can you still deliver a great customer experience from six feet away? That’s the challenge for companies in our global pandemic world. Social distancing guidelines have changed how people interact with each other and with brands.’ BARE shares an article by Blake Morgan for Forbes with creative customer experience ideas for social distancing.
Read more
REOPENING: WHAT TO CXPECT [REPLAY]
For the past few weeks, we have all experienced a huge shift in shopping behaviors to digital adoption and online experiences. As retailers, restaurants, and other on-site businesses begin to reopen, there will be another shift in consumer behaviors… And it’s not going to be the same as before.
Read more
PITFALLS OF RELYING ON PASSIVELY COLLECTED DATA
‘Some clients firmly believe that passively collected data are a better way to reveal true, actionable insights about consumers’ behaviour… we’ve been cautioning against the sole reliance on passive data, because we continue to prove that direct interaction with a respondent is still valuable in unlocking the why behind their behaviour, IF you do it right.’ BARE shares an article by Mary Mathes for Quirk’s on the importance of purposeful data collection.
Read more