‘E-commerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.’ BARE shares an article by Mat Zucker for Forbes with shopper behavior and marketing.
‘With a shift to online shopping and longer sales periods, Black Friday 2020 will look drastically different than it has in the past. But those aren’t the only changes—the items customers will be buying will also be different, reflecting the unusual year that is 2020.’ BARE shares an article by Blake Morgan for Forbes with 10 items customers will be buying on Black Friday this year.
‘The COVID pandemic has had a devastating impact on high street retail, with in-store footfall continuing on a downward spiral in markets all over the world, and retailers forced to accelerate their move into e-commerce.’ BARE shares an article by Alison Coleman for Forbes on bridging the gap between in-store CX and mass migration to online sales.
‘Many organizations today consider customer experience to be key in differentiating them from competitors. This is vital, as most businesses are now operating more-so online than in person because of the pandemic. The online world brings with it increased competition, particularly from digital natives. While most businesses can’t compete with digital natives from a technology perspective, they should be looking to other ways they can provide value to customers that will secure their loyalty.’ BARE shares an article by Neil Hammerton for ITProPortal with key differences between customer service and customer experience.
Although customer experience has been coined as a key facet of a company’s brand perception, and in turn, the quality of its products, the term is not one we see often in industry.’ BARE shares an article by Lindsay Gilder for Thomas with customer experience tips for industrial businesses.
‘Years ago, I sat in on a sales presentation. The salesperson shared three options a client might expect when doing business with his company. The options were high quality, quick service and low price. He told the customer, “You get to choose two of the three.”‘ BARE shares an article by Shep Hyken for Forbes on consumer demand trends.
‘Covid has accelerated plenty of business trends, but personalization is one that’s often overlooked.’ BARE shares an article by Shama Hyder for Forbes on virtual personalized services.
‘Disengaged employees cost US organizations an estimated $450 to $550 billion a year, according to Gallup’s State of the American Workplace Survey. Many organizations try to improve employee engagement by throwing money at the problem — offering free food, free beer and other perks to improve employee satisfaction scores. But employee engagement is not about pool tables at the office or ice cream breaks in the afternoon — and it’s not just an HR issue.’ Here, BARE shares an article by Melissa Henley for CMS Wire on how to solve employee experience problems with customer experience skills.
‘As Q4 approaches, retailers and consumers alike are settling into new realities and habits while adjusting strategies and plans to accommodate them. Everything about 2020 looks different than years past, including the holidays, from travel and shopping to traditions and gifting.’ BARE shares an article for RetailMeNot with holiday predictions for Q4.
On this webinar, we share how to: Discover the ‘baseline’ for your typical customer habits and expectations using resources you already have! Assess the impact of Brand and Interaction experience on likelihood to recommend using ‘Best in Class’ brand insights using ‘CCX’ or ‘Competitive Customer Experience’ research. Incorporate insights with current guest expectations to provide […]