‘Business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals.’ Here, BARE International shares an excerpt by Dan S. Kennedy for Entrepreneur on 5 Ways to Grow the Value of Each of Your Customers.

 

‘Businesses that fail to fully monetizing their customers often fail outright, and many more will in the challenging years ahead. This is so because nothing is more difficult or costly than new customer acquisition.

There are five specific ways to create the maximum possible customer value:

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