Entries by Julianna Nagy

CX WEEK: THE ROI OF IMPROVING THE CUSTOMER EXPERIENCE

According to a Walker study, customer experience will overtake price and product as the key brand differentiator by the end of 2020. This year purchasers are empowered like never before: customers demand relevant personalized experiences, and companies must be accurate, dependable, and provide the service they guaranteed. Before approving any investment, organizations want to see a […]

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SHOPPERFEST 2021

Meet Global Vice-President Jason Bare and Director of Business Development Michele Jowdy at ShopperFest! MSPA Americas, the trade association representing the customer experience (CX), measurement, and merchandising industries, has announced the return of its annual independent contractor conference, ShopperFest, to be held June 25 – 27, at the Sheraton North Houston at George Bush Intercontinental […]