Meet Global Vice-President Jason Bare and Director of Business Development Michele Jowdy at ShopperFest!

MSPA Americas, the trade association representing the customer experience (CX), measurement, and merchandising industries, has announced the return of its annual independent contractor conference, ShopperFest, to be held June 25 – 27, at the Sheraton North Houston at George Bush Intercontinental Airport.

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‘Great customer service is the key to the success of any business. Once you have mastered it, you enjoy better power and control in the competitive market.’ BARE shares an article for News Anyway with key customer service skills.

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‘In today’s connected world, a brand’s voice is no longer solely defined by the brand, but also by public feedback — largely online. So how you manage your company’s online reputation matters. It’s about promoting and protecting your brand so it can be discovered, followed, recommended and even defended in a predominantly digital marketplace. And it’s not as easy as simply running your own website or social media pages.’ BARE shares an article by Colson Hillier for Forbes on getting started and using online reputation management.

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